One of the most essential digital marketing platforms is known as social media. Social media marketing is the use of multiple social media platforms and websites utilized in the promotion of products and services. This type of marketing is viewed as one of the most versatile and successful marketing strategies. By using this form of marketing, companies can participate in social networking daily. This allows marketers to engage with customers while reaching new audiences through online communication. It is important for marketers to learn how to market on social media to promote their brand effectively. A few of the most popular social media platforms are Instagram, LinkedIn, Snapchat, Facebook and Pinterest. By targeting favored social media outlets, marketers can further build their brand while developing meaningful relationships with customers. Around the world, there are over 3.96 billion users of social media. By marketing to these consumers, companies can expand their customer following immensely.